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This web page apexxgear.com states the following, "Welcome to APEXX Gear - Outdoor, Climbing and Rescue Gear." Our analyzers saw that the webpage also stated " At APEXX Gear, we offer a complete selection of outdoor, climbing, and rescue products for professional and recreational use." The Website also said " Your satisfaction is our highest priority. We are personally involved with every step in the process of your order and will keep you informed on all developments. Service Disabled Veteran Owned Small Business SDVOSB." The website's header had Apexx Gear as the most important optimized keyword. It is followed by Outdoor gear, recreation outdoor equipment, and climbing equipment which isn't as highly ranked as Apexx Gear. The next words apexxgear.com used was rescue gear. tactical gear was included but might not be seen by search crawlers.